Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim, Renée Mauborgne

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim, Renée Mauborgne

287 pages first pub 1994 (editions)

nonfiction business informative slow-paced

Description

A global phenomenon now published in a record 43 languages. Over 3.5 million copies sold. A bestseller across five continents.Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitab...

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Moods

informative 100%
reflective 62%
inspiring 37%
challenging 25%

Pace

medium 55%
slow 33%
fast 11%

Average rating

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