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missing page info • first pub 1967 (editions)
ISBN/UID: 9780132435109
Format: Hardcover
Language: English
Publisher: Prentice Hall
Publication date: 01 December 1967
Description
An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just d...
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Content Warnings
missing page info • first pub 1967 (editions)
ISBN/UID: 9780132435109
Format: Hardcover
Language: English
Publisher: Prentice Hall
Publication date: 01 December 1967
Description
An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just d...
Community Reviews
Content Warnings