Promotional Culture and Convergence: Markets, Methods, Media by Helen Powell

Promotional Culture and Convergence: Markets, Methods, Media

Helen Powell

246 pages missing pub info (editions)

nonfiction business sociology informative medium-paced

Description

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analy...

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