A Study of Marketing Managers' Use of Relationship Marketing by Henry Schrader

A Study of Marketing Managers' Use of Relationship Marketing

Henry Schrader

140 pages missing pub info (editions)

nonfiction business economics
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The purpose of this study was to gain insight into the marketing manager's familiarity with and use of relationship marketing. By testing the hypotheses, this study was able to identify marketing managers' familiarity with relationship marketing, ...

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