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140 pages • missing pub info (editions)
ISBN/UID: 9783659403668
Format: Paperback
Language: English
Publisher: LAP Lambert Academic Publishing
Publication date: 03 March 2015
Description
The purpose of this study was to gain insight into the marketing manager's familiarity with and use of relationship marketing. By testing the hypotheses, this study was able to identify marketing managers' familiarity with relationship marketing, ...
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140 pages • missing pub info (editions)
ISBN/UID: 9783659403668
Format: Paperback
Language: English
Publisher: LAP Lambert Academic Publishing
Publication date: 03 March 2015
Description
The purpose of this study was to gain insight into the marketing manager's familiarity with and use of relationship marketing. By testing the hypotheses, this study was able to identify marketing managers' familiarity with relationship marketing, ...