New Perspectives on Retailing and Store Patronage Behavior: A Study of the Interface Between Retailers and Consumers by Torben Hansen, Hans Stubbe Solgaard

New Perspectives on Retailing and Store Patronage Behavior: A Study of the Interface Between Retailers and Consumers

International Studies in Entrepreneurship

Torben Hansen, Hans Stubbe Solgaard

124 pages • missing pub info (editions)

nonfiction business economics
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Description

Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems an...

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