Digital Marketing: Strategy, Implementation and Practice by Dave Chaffey
Digital Marketing: Strategy, Implementation and Practice

Dave Chaffey

Digital Marketing: Strategy, Implementation and Practice

Dave Chaffey

698 pages first pub 2012 (editions)

nonfiction business informative lighthearted medium-paced
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Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory w...

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