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Dave Chaffey
698 pages • first pub 2012 (editions)
ISBN/UID: 9780273746102
Format: Paperback
Language: English
Publisher: Pearson Education
Publication date: 01 July 2012
Description
Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory w...
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—
Dave Chaffey
698 pages • first pub 2012 (editions)
ISBN/UID: 9780273746102
Format: Paperback
Language: English
Publisher: Pearson Education
Publication date: 01 July 2012
Description
Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory w...