Internet Strategies: A Corporate Guide to Exploiting the Internet by D. Stroud

Internet Strategies: A Corporate Guide to Exploiting the Internet

MacMillan Business

D. Stroud

310 pages missing pub info (editions)

nonfiction business economics medium-paced

Description

The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organisations and those determining strategy a...

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