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256 pages • missing pub info (editions)
ISBN/UID: 9780226817507
Format: Paperback
Language: English
Publisher: University of Chicago Press
Publication date: 15 December 1998
Description
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Tu...
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Content Warnings
256 pages • missing pub info (editions)
ISBN/UID: 9780226817507
Format: Paperback
Language: English
Publisher: University of Chicago Press
Publication date: 15 December 1998
Description
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Tu...
Community Reviews
Content Warnings