Grounded Theory: A Practical Guide for Management, Business and Market Researchers by Christina Goulding

Grounded Theory: A Practical Guide for Management, Business and Market Researchers

Christina Goulding

186 pages missing pub info (editions)

nonfiction business economics challenging informative medium-paced
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Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approa...

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