The Persuasive Power of Campaign Advertising by Michael M. Franz, Travis N. Ridout
The Persuasive Power of Campaign Advertising

Michael M. Franz, Travis N. Ridout

The Persuasive Power of Campaign Advertising

Michael M. Franz, Travis N. Ridout

missing page info Add in missing page information first pub 2011 (editions)

politics informative reflective slow-paced
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Description

"The Persuasive Power of Campaign Advertising" offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns an...

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