Competitive Intelligence: Gathering, Analysing and Putting It to Work by Christopher Murphy

Competitive Intelligence: Gathering, Analysing and Putting It to Work

Christopher Murphy

304 pages missing pub info (editions)

nonfiction business economics informative medium-paced

Description

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Obtaining this is often an unplanned, instinctive process. The manager who has a conscious, systematic approach to acquiring intellig...

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