Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell by Nancy F. Koehn

Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell

Nancy F. Koehn

469 pages first pub 2001 (editions)

nonfiction business informative medium-paced
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"Until Josiah Wedgwood, Britons ate from wood and pewter plates. Until Henry Heinz, women toiled over pickled foods. Until Michael Dell, few people owned a personal computer, let alone dreamed of buying one "built to order." According to business ...

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