192 pages • missing pub info (editions)
ISBN/UID: 9781576876404
Format: Hardcover
Language: English
Publisher: powerHouse Books
Publication date: 18 June 2013
Description
In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of s...
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192 pages • missing pub info (editions)
ISBN/UID: 9781576876404
Format: Hardcover
Language: English
Publisher: powerHouse Books
Publication date: 18 June 2013
Description
In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of s...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.