Brand from the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business by Mark Schumann, Libby Sartain

Brand from the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business

Mark Schumann, Libby Sartain

262 pages first pub 2006 (editions)

nonfiction business informative slow-paced
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In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-st...

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