Brand Islam: The Marketing and Commodification of Piety by Faegheh Shirazi

Brand Islam: The Marketing and Commodification of Piety

Faegheh Shirazi

294 pages missing pub info (editions)

nonfiction business sociology
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From food products to fashions and cosmetics to children's toys, a wide range of commodities today are being marketed as "halal" (permitted, lawful) or "Islamic" to Muslim consumers both in the West and in Muslim-majority nations. However, many of...

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