Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand by John Bradley

Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand

John Bradley

342 pages first pub 2008 (editions)

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Description

A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the ...

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