Inside Real Innovation: How the Right Approach Can Move Ideas from R&d to Market - And Get the Economy Moving by Eugene A. Fitzgerald, Andreas Wankerl, Carl Schramm

Inside Real Innovation: How the Right Approach Can Move Ideas from R&d to Market - And Get the Economy Moving

Eugene A. Fitzgerald, Andreas Wankerl, Carl Schramm

233 pages • first pub 2010 (editions)

nonfiction business science informative medium-paced
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This breakthrough book gives a ground-floor view of the innovation process, showing how fundamental innovators really work. Then, it connects that knowledge to the bigger picture, explaining why the "innovation system" in the United States is fail...

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