Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force by Guy Kawasaki, Ben McConnell, Jackie Huba

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

Guy Kawasaki, Ben McConnell, Jackie Huba

240 pages first pub 2002 (editions)

nonfiction business informative medium-paced

Description

For the first time in paperback, a revised edition of the book that launched the term "customer evangelism." Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing...

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