Creating Customer Evangelists by Guy Kawasaki, Ben McConnell, Jackie Huba

Creating Customer Evangelists

Guy Kawasaki, Ben McConnell, Jackie Huba

224 pages first pub 2002 (editions)

nonfiction business informative inspiring slow-paced

Description

For the first time in paperback, a revised edition of the book that launched the term "customer evangelism" and inspired the creation of an industry. Updated with new statistics and figures, this landmark book has shown countless companies how to ...

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