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302 pages • first pub 1993 (editions)
ISBN/UID: 9780312086961
Format: Hardcover
Language: English
Publisher: St. Martin's Press
Publication date: 01 June 1993
Description
During the fare wars that shook the airline industry in the early 1990s, one airline forged the way. AA, led by pres. Bob Crandall, effectively changed the face of the airline industry. This book chronicles Crandall's meteoric rise at AA and recou...
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302 pages • first pub 1993 (editions)
ISBN/UID: 9780312086961
Format: Hardcover
Language: English
Publisher: St. Martin's Press
Publication date: 01 June 1993
Description
During the fare wars that shook the airline industry in the early 1990s, one airline forged the way. AA, led by pres. Bob Crandall, effectively changed the face of the airline industry. This book chronicles Crandall's meteoric rise at AA and recou...