Effective Brand Leadership: Be Different - Stay Different - Or Perish by Chris Edger, Tony Hughes

Effective Brand Leadership: Be Different - Stay Different - Or Perish

Chris Edger, Tony Hughes

280 pages missing pub info (editions)

nonfiction business economics

Description

How do you create, scale-up and evolve a world class food service brand? How do you revive a brand that is faced with (seemingly) terminal decline? Packed with real-life Case Studies and key insights from the Founders and Leaders of some of the mo...

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