Rowntree and the Marketing Revolution, 1862 1969 by Robert Fitzgerald

Rowntree and the Marketing Revolution, 1862 1969

Robert Fitzgerald

768 pages missing pub info (editions)

nonfiction business economics history informative medium-paced

Description

This is a business history that deals with an important but surprisingly neglected topic. There have been no comprehensive accounts of Rowntree, the confectionery manufacturer, and no assessment of its role in a global industry. For the first time...

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