Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim by Greg Gianforte, Paul Gillin

Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim

Greg Gianforte, Paul Gillin

258 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Customers don't suffer in silence anymore. Today they make their gripes public on the branded websites of the very businesses they attack. Online customer attacks have struck some of America's biggest brands, and the volume and scope is growing dr...

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