Admen and Eve: The Bible in Contemporary Advertising by Katie B. Edwards

Admen and Eve: The Bible in Contemporary Advertising

Katie B. Edwards

162 pages first pub 2012 (editions)

challenging informative reflective medium-paced
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This remarkable new book, the first of its kind, is an analysis of a phenomenon that biblical scholars have scarcely taken notice of, much less studied critically-the use of the Bible in advertising. Focussing on the figure of Eve, Admen and Eve s...

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