Key Marketing Metrics: The 50+ metrics every manager needs to know by Paul Farris, David Reibstein, Phillip Pfeifer, Neil Bendle

Key Marketing Metrics: The 50+ metrics every manager needs to know

Paul Farris, David Reibstein, Phillip Pfeifer, Neil Bendle

635 pages • missing pub info (editions)

informative medium-paced
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Description

Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for eve...

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