Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand by John C. Havens, Lynne D. Johnson, Shel Holtz

Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand

John C. Havens, Lynne D. Johnson, Shel Holtz

288 pages first pub 2008 (editions)

nonfiction business informative medium-paced

Description

While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and y...

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