Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim with Renée Mauborgne

240 pages first pub 1994 (editions)

nonfiction business informative slow-paced

Description

A global phenomenon now published in a record 43 languages. Over 3.5 million copies sold. A bestseller across five continents.Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitab...

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Moods

informative 100%
reflective 35%
challenging 21%
inspiring 21%

Pace

medium 60%
slow 26%
fast 13%

Average rating

3.68

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