Advertising as Communication by Gillian Dyer

Advertising as Communication

Studies in Culture and Communication

Gillian Dyer

248 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine adve...

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