Virtual Social Identity and Consumer Behavior by Michael R. Solomon, Natalie T. Wood

Virtual Social Identity and Consumer Behavior

Michael R. Solomon, Natalie T. Wood

230 pages missing pub info (editions)

nonfiction business computer science economics informative reflective medium-paced
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Description

The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worl...

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