Reality in Advertising by Rosser Reeves

Reality in Advertising

Rosser Reeves

153 pages first pub 1961 (editions)

nonfiction business informative fast-paced
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Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today ackno...

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