Contagious: Why Things Catch on by Jonah Berger

Contagious: Why Things Catch on

Jonah Berger

244 pages first pub 2013 (editions)

nonfiction business psychology informative lighthearted fast-paced
Powered by AI (Beta)
Loading...

Description

The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happine...

Read more

Community Reviews

Loading...

Content Warnings

Loading...