Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition by Andrea Coville

Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition

Andrea Coville

192 pages first pub 2014 (editions)

nonfiction business informative reflective medium-paced
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Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and exec...

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