Scenarios: The Art of Strategic Conversation by Kees van der Heijden

Scenarios: The Art of Strategic Conversation

Kees van der Heijden

382 pages first pub 1996 (editions)

nonfiction business informative reflective medium-paced

Description

Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der He...

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