Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century by Don E. Schultz, Philip J. Kitchen
Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century
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Don E. Schultz, Philip J. Kitchen
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Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century

Don E. Schultz, Philip J. Kitchen

410 pages • missing pub info (editions)

nonfiction business economics medium-paced
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Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the f...

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