Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business by K. Walker, D. Stroud

Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

K. Walker, D. Stroud

251 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the ...

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