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182 pages • first pub 2015 (editions)
ISBN/UID: 9781609383770
Format: Paperback
Language: English
Publisher: University of Iowa Press
Publication date: 15 December 2015
Description
This is the story of the Mad Men fan phenomenon: how the show and its fans distinguished themselves in a market where it's hard to make an impression, not unlike the driven ad execs at the center of the show. In this book, four media psychologists...
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182 pages • first pub 2015 (editions)
ISBN/UID: 9781609383770
Format: Paperback
Language: English
Publisher: University of Iowa Press
Publication date: 15 December 2015
Description
This is the story of the Mad Men fan phenomenon: how the show and its fans distinguished themselves in a market where it's hard to make an impression, not unlike the driven ad execs at the center of the show. In this book, four media psychologists...