Marketing: The Core with Online Learning Center Access Code by William Rudelius, Roger A. Kerin, Steven W. Hartley

Marketing: The Core with Online Learning Center Access Code

William Rudelius, Roger A. Kerin, Steven W. Hartley

400 pages • first pub 2003 (editions)

nonfiction business informative medium-paced
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MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing�s 22 chapte...

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