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John McManus, Neil Botten
327 pages • missing pub info (editions)
ISBN/UID: 9780333716809
Format: Hardcover
Language: English
Publisher: Palgrave
Publication date: 19 July 1999
Description
This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the serv...
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—
John McManus, Neil Botten
327 pages • missing pub info (editions)
ISBN/UID: 9780333716809
Format: Hardcover
Language: English
Publisher: Palgrave
Publication date: 19 July 1999
Description
This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the serv...