Competitive Strategies for Service Organisations by John McManus, Neil Botten
Competitive Strategies for Service Organisations

John McManus, Neil Botten

Competitive Strategies for Service Organisations

John McManus, Neil Botten

327 pages missing pub info (editions)

nonfiction business economics medium-paced
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This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the serv...

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