Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius by Dr. Robert C. Worstell

Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius

Dr. Robert C. Worstell

110 pages missing pub info (editions)

challenging informative reflective medium-paced
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There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marke...

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