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168 pages • missing pub info (editions)
ISBN/UID: 9780470012833
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 01 April 2005
Description
The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating t...
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Content Warnings
168 pages • missing pub info (editions)
ISBN/UID: 9780470012833
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 01 April 2005
Description
The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating t...
Community Reviews
Content Warnings