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220 pages • first pub 2011 (editions)
ISBN/UID: 9781936572106
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
In this insightful, witty, and easily digestible book, Northwestern University psychologist Alexander Chernev describes perceptual illusions and decision fallacies that make us gain rather than lose weight. Bringing to life the latest research in ...
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220 pages • first pub 2011 (editions)
ISBN/UID: 9781936572106
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
In this insightful, witty, and easily digestible book, Northwestern University psychologist Alexander Chernev describes perceptual illusions and decision fallacies that make us gain rather than lose weight. Bringing to life the latest research in ...