Marketing 4.0 (versión México): Transforma tu estrategia para atraer al consumidor digital by Philip Kotler, Iwan Setiawan, Hermann Kartajaya

Marketing 4.0 (versión México): Transforma tu estrategia para atraer al consumidor digital

Philip Kotler, Iwan Setiawan, Hermann Kartajaya

missing page info Add in missing page information • first pub 2016 (editions)

nonfiction business informative fast-paced
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Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer ...

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