Designing with Data: Improving the User Experience with A/B Testing by Rochelle King

Designing with Data: Improving the User Experience with A/B Testing

Rochelle King with Caitlin Tan, Elizabeth F Churchill

370 pages • first pub 2014 (editions)

nonfiction design informative medium-paced
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Description

Amazon, Netflix, Google, and Facebook have used data-driven design techniques to improve the user experience of their consumer products. With this book, you’ll learn how improve your design decisions through data-driven A/B testing, and how you ca...

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