How to Create an Idea If You Are Not Ogilvy: The Secret Weapons of Advertising by Alexey Ivanov

How to Create an Idea If You Are Not Ogilvy: The Secret Weapons of Advertising

Alexey Ivanov

150 pages missing pub info (editions)

nonfiction business economics reflective medium-paced

Description

Why are recommendations like "Think outside the box ", "Go around", "Think Different " the real killers of creative thought? What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person...

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