Value Merchants: Demonstrating and Documenting Superior Value in Business Markets by James A. Narus, James C. Anderson, Nirmalya Kumar

Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

James A. Narus, James C. Anderson, Nirmalya Kumar

219 pages missing pub info (editions)

nonfiction business economics
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Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on...

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