The Trojan Horse by Garry Whannel, Deborah Philips, Deborah Philips

288 pages missing pub info (editions)

nonfiction business economics politics challenging informative medium-paced
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The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the ima...

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