Theory of the Gimmick: Aesthetic Judgment and Capitalist Form by Sianne Ngai

Theory of the Gimmick: Aesthetic Judgment and Capitalist Form

Sianne Ngai

416 pages first pub 2020 (editions)

fiction speculative fiction challenging reflective medium-paced

Description

A provocative theory of the gimmick as an aesthetic category steeped in the anxieties of capitalism.Repulsive and yet strangely attractive, the gimmick is a form that can be found virtually everywhere in capitalism. It comes in many guises: a musi...

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challenging 50%
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reflective 50%

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