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224 pages • first pub 2014 (editions)
ISBN/UID: 9781118859315
Format: Digital
Language: English
Publisher: Jossey-Bass
Publication date: Not specified
Description
Most businesspeople are well aware that marketing has changed dramatically in recent years. For many, this shift is mainly about different ways to market--through social media, online engagement, and so on. But beyond the new tools available to bu...
Community Reviews
Content Warnings
224 pages • first pub 2014 (editions)
ISBN/UID: 9781118859315
Format: Digital
Language: English
Publisher: Jossey-Bass
Publication date: Not specified
Description
Most businesspeople are well aware that marketing has changed dramatically in recent years. For many, this shift is mainly about different ways to market--through social media, online engagement, and so on. But beyond the new tools available to bu...
Community Reviews
Content Warnings