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176 pages • first pub 2001 (editions)
ISBN/UID: 9780750644822
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Publication date: 09 November 1999
Description
A guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions. It has been written specifically for those studying the Chartered Institute of Management Postgraduate Diploma and for those wanting a primer in ...
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176 pages • first pub 2001 (editions)
ISBN/UID: 9780750644822
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Publication date: 09 November 1999
Description
A guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions. It has been written specifically for those studying the Chartered Institute of Management Postgraduate Diploma and for those wanting a primer in ...
Community Reviews
Content Warnings