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44 pages • missing pub info (editions)
ISBN/UID: 9781456463076
Format: Paperback
Language: English
Publisher: Createspace Independent Publishing Platform
Publication date: 10 December 2010
Description
For the first time in about a decade, there's a significant improvement in Catalog Marketing Strategy Four trends shaped Catalog Marketing Strategy in the past twenty years ... the explosion of RFM techniques, statistical modeling of customer res...
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44 pages • missing pub info (editions)
ISBN/UID: 9781456463076
Format: Paperback
Language: English
Publisher: Createspace Independent Publishing Platform
Publication date: 10 December 2010
Description
For the first time in about a decade, there's a significant improvement in Catalog Marketing Strategy Four trends shaped Catalog Marketing Strategy in the past twenty years ... the explosion of RFM techniques, statistical modeling of customer res...